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ROCK REVIVAL Jeans
CW & AD: Roxanne Mehdizadeh & Cat Hermansen
The Insight: Forget boring jeans, make a bold statement about who you are with the pants you wear. Whether it's in the workplace, the club, or the rodeo - show people you are bold.
Campaign Rundown: A series of OOH, experiential activations, and TV spots that capture how Rock Revival stands for coming into your own as a possibly rebellious, somewhat unpredictable — but wholly individual version of yourself.
Tagline: "Bring Out Your Rebel"
Billboards
A publicity stunt. Billboards will be placed in bustling areas and be untouched for a few weeks. Overnight the billboards will be heavily graffitied indicating a true rebel has come out to play.
Experiential AR Mirror
A bus shelter ad where when you walk in front of it you see the punked-up rocker version of yourself in the reflection.
TV SPOTS
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