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LIME SCOOTER
CW & AD: Roxanne Mehdizadeh, Rachel Williams, & Cat Hermansen
The Insight: Lime scooters are dangerous, but that’s what makes them fun. For many, taking a lime is an out of character act, like as a last resort transportation option, and often leads to regrets… it’s almost as if riding a lime is like being possessed.
Campaign Rundown: The daredevil experience of riding a Lime is demonstrated through OOH executions, and an Instagram page chronicling people’s crazy lime experiences and scars.
Tagline: "Get Possessed."
Meet Pulpy
With electricity pulsing through his veins, Pulpy is the lime scooter devil.
Pulpy possesses those who dare awaken him by scanning to ride.
He’s the little devil on your shoulder urging you to Lime home.
REBRAND
GET POSSESSED.
Out-of-Home Activations
TV Spots
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Hall of Pulp Social Media Account
An Instagram page dedicated to peoples' awesome Lime wipeout stories and trickshots.
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