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Arcor Strawberry Bon Bons 

CW & AD: Roxanne Mehdizadeh, Rachel Williams, & Cat Hermansen 

The Insight: Arcor is Grandma Candy. The taste, smell, and crinkle of the wrapper universally remind people of their grandmothers. For those who are missing their families, Arcor Strawberry Bon Bons are a source of nostalgic comfort.

Campaign Rundown: A combination of OOH, direct mail, and experiential activations that will remind you of the sweet simple moments you may have shared with Grandma.

Tagline: "Nostalgia has a Flavor." 

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OOH: Needlepoint/Embroidery Billboard and Wallscape

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Strawberry Mailboxes… Mail-a-Memory

Activation: Strawberry Arcor Candy-themed mailboxes that dispense candy in exchange for a handwritten letter to Grandma or Grandpa.

 

If someone doesn't have grandparents they would be matched to a resident in a nursing home or have the option to send a letter to another relative. 

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Assets for this include specially designed postcards + scratch and sniff strawberry scented postage stamps.

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Grandma's Digital Quilt 

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OOH: ‘ Yarn Bombing’ Bus Stops

Activation: Yarn bombing is a form of street art designed to reclaim and personalize public places with yarn, crochet, and knit.

 

Arcor Strawberry Bon Bon-themed yarn bombing will bring a touch of Grandma's coziness and warmth to areas with high foot traffic.

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Examples

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